Posts Tagged ‘Google Places’

January 6th, 2011
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Google Places By The Numbers

So you are setting up a Google Places Page for your business and everything is going along fine until you hit the submit button and whats this? You open up the dashboard and take a look at your handiwork but it says your not 100% finished? Google rewards listings that are 100% complete by giving them a very slight boost in the rankings (and every little bit helps!) so you want to find that missing element. You can spend a long time hunting and poking to try and find whats missing, but instead of spending all that time and frustration searching through the listing let me give you a hand!

How to Make your Google Places Listing 100% Complete

After building a number of Places Page listings and having some of them come up less than 100% complete, I finally decided to go through the creation of a listing one step at a time and make myself a checklist that shows the value of each item that Google gives you credit for in completing a listing.

This should help you to find the missing element(s) in your own listing if it is showing as less than 100% complete!

Required Fields = 40%

Company/Organization, Street Address, City/Town, State, ZIP, Main Phone#

Categories = 0%

You must select at least 1 of Google’s suggested categories but this item does not contribute to the completion percentage.

Email Address = 5%

For best results, use an address from the business if one exists. (e.g. Otherwise, just use any valid email address.

Website URL = 10%

Description = 5%

200 Characters or less. Use keywords judiciously here and make it helpful for the customer!

Hours of Operation = 5%

(Any box toggled)

Payment Options = 5%

(Any box toggled)

10 Photographs = 20%

The breakdown for each picture is as follows:

#1 = 5%

#2 = 2%

#3 & 4 = 1%

#5 = 2%

#6 = 2%

#7 = 2%

#8 = 2%

#9 = 2%

#10 = 2%

Video #1 = 4%

Additional Videos (2-5) = 0%

Additional Details = 6%

(One line item)

Total = 100%

This checklist is not intended to be a complete guide to optimizing your Google Places Pages for best ranking performance. It is simply designed to help insure that when you are creating a listing you meet all of the requirements to have a listing that Google considers 100% complete.

For more information about Google Places Listings and Marketing Your Local Business Online, please visit our Services Page.

Feel free to print this information out and keep it handy by your computer for future reference! You can download a copy of our Handy Guide here, “Google Places By The Numbers”

July 5th, 2010

Is Your Business Going All Out For The Holidays?

With only 10 shopping days left before Christmas it’s time to take one last look to see if your business is doing everything possible to grab the attention of  local, last minute shoppers!

A Local Business Listing gives you the opportunity to post Coupons, Photo’s, Video’s, Discounts,  Specials and Holiday Shopping Hours for your local customers all for free!  This is a game changer for every local business because now you can have the same kind of visibility with your local customers as a giant retailer like Target or Wal Mart without having to spend huge amounts of money for advertising!  With a Local Business Listing  customers in your neighborhood will find you by searching on the internet, via location based search on a Mobile Phone and even in Mobile Apps.  Large or small every business needs to take advantage of the available Local Business Listings!

More and more, shoppers are relying on local search information when making their purchasing decisions and there is more to Local Search than just Google.  Bing, Yahoo, Yelp, City Search, in car GPS navigation service and a  myriad of other sites provide searchers with relevant information about Local Businesses that are nearby! So if you have not yet claimed your local business listings or are not using them to there full potential NOW is the time.

So what can you do with your Local Business Listings to get those last minute shoppers in your store?

Here are Five Things You Can Do With Only 10 Days of Holiday Shopping  remaining…

  • Add Photos of your Business decorated for the Holidays
  • Update your Listings with your Holiday Business Hours
  • Link to a Menu of Holiday Specials or Events
  • Create Special Holiday Coupon Deals or offer a Free Gift with any In-Store  Purchase
  • Add a Video with a Holiday Greeting from the Owner or your Smiling Staff

Now that your store is teaming with customers in a holiday shopping frenzy what’s next?

You need to be encouraging those customers to leave you some positive feedback on your Local Business Listing pages! How you do that is up to you, there are many ways to get the job done. It can be as simple as asking your customers to leave you positive feed back,  print the URL for you Local Listing on your receipts,  print small thank you cards to put into the bags with holiday purchases or as complicated as printing out a 2d barcode for your mobile users to scan while they are in the store or even setting up a computer for customers to logon and leave feedback while they are shopping!  Whatever you choose those customer reviews will go a long way towards boosting your online reputation in your Local Business Listings in  the coming new year!

If you don’t have enough time in your busy schedule, or are just not sure exactly what to do with your Local Business Listing, consider giving the team at Digital Profusion a call to help get you listings set up and optimized correctly for maximum benefit to your business!