Wednesday, August 17th, 2011

Automotive SEO

Automotive SEO, or automotive search engine optimization, is the collection of internet marketing strategies that will propel your dealership’s website to crush your competition and emerge as the dominant automotive dealer in your local market.

While your automotive website enables you to “get in the game” so to speak, showcasing your vehicle inventory, staff and company to all who visit, it is automotive SEO that truly drives Ups. Isn’t that why we are all online – to drive more Ups and sell more cars!?

Automotive SEO is a cornerstone of the Digital Profusion digital offerings. Whether you are small town or big city, one dealership or dozens — automotive search engine optimization by Digital Profusion will set you apart from your competitors. Have you ever wondered why your dealership uses the same digital marketing agency as all of your competitors? Think a big name company selling the same cookie-cutter, inexpensive automotive SEO packages to every automotive dealership in your city is the smart approach?

We didn’t think so!

Digital Profusion delivers real world, proven results with our automotive SEO solutions.

Automotive SEO Customized For Your Rooftops

We talk to several GM’s a week from across the United States and Canada. It’s always interesting to here the stories…
  • I did automotive SEO with CO**** or Na*** L**** and we just didn’t notice any results.
  • Should it take 2 years to get on page 1!?
  • It just doesn’t seem like they did any work? How can I tell!?
If this sounds like you, don’t worry, we can help!

When you evaluate automotive SEO solutions for your dealership or franchise – consider the following:

Is the automotive SEO solution being sold to you by a “website/inventory management company” ?

If Yes, end the conversation with this person and just say “Thank you”, and kick them out of your office or off the phone!
If No, listen for the following phrases:
- We do “article marketing” to build you lots and lots of backlinks.
- We can make you #1 in a few weeks.
- We can fix your meta tags and get you top results for dozens of keywords
- We use sophisticated automated tooling to generate thousands of links.
- When I was in Real Estate / Mortgage…… (yes, lots of so-called automotive SEO companies are staffed by recent dropouts from the real estate/mortgage world!)
…… if you heard the above phrases – once again, say “Thank you”, and kick them out of your office or off the phone!
Brian Anderson, Founder of Digital Profusion, has been doing search engine optimization since 1995. Brian and the entire Digital Profusion team have seen lots of changes in local search engine optimization over the last 18 years. Through constant research and real world testing, Digital Profusion continues to evolve our strategies to counter each successive algorithm adjustment from the search engines. Automotive SEO is a process, one that Digital Profusion drives to continuous success through our 40 Point automotive SEO “cheat sheet”.
It’s 2013 – you can’t simply “backlink your way to #1″, as many fly-by-night automotive SEO “experts” would like to tell you. Local search success for your dealership takes a very customized, hands-on approach.
Anything less and you are simply wasting your money.

Digital Profusion Automotive SEO Basic Principles

  1. Local Citations for your Auto Dealership

    It’s critical to have your automotive dealership listed in dozens and dozens of locally focused directories and review sites. This will give your car dealership the needed authority to help boost your local maps listing. A large number of accurate citations will strongly influence yourAutomotive SEO. By accurate I mean you should always ensure your car dealership’s Name, Address, and Phone Number (NAP) are correctly listed on each local directory.

  2. Videos

    While videos should be an important part of your automotive digital marketing strategy, they also serve as an excellent source of relevant local links and citations back to your car dealership.

  3. Press Releases

    We see many automotive dealerships writing press releases, but unfortunately most squander the chance to gain tangible automotive local seo boosts through these releases. Never miss out on the chance to generate quality “fresh” backlinks to your automotive website using your release.

  4. Review Sites

    Automotive reputation management has become front of mind for many dealerships and is now considered a separate discipline from automotive SEO. These review sites are good for more than simply positive PR about your rooftop. The NAP, or name, address, and phone number for your dealership should be exactly the same on all of these sites as in your Google and Bing listing.

    Recent feedback from Google suggests that 2013 will be the year that Google penalizes businesses in the search results who have poor customer reviews. Are you ready!?

  5. Social Media Content

    Since early 2012 Google (and likely Bing) have used social factors to help rank your retail automotive dealership for key automotive local search terms. Things like your facebook fan page, twitter account, and even Pinterest now play a real role in determining where your automotive dealership will rank.

  6. Blog Content

    Your blog is critical to the automotive SEO process. Your blog’s content must be written and structured in a way that Google and Bing recognize the fresh content that markets your dealership. The more often you publish fresh content about your vehicle inventory, automotive financing, automotive pricing, and even dealership updates the better. Google and Bing will start to visit your automotive website more frequently, and will likely discover more pages throughout your website.

  7. Link Building

    Local search for your automotive dealership should not include spammy, automated backlinks in 2013. These mass generated links provide virtually no value today, and are simply a remnant of the SEO community’s past. Unfortunately, many SEO companies don’t realize this yet!

    Links from other automotive related sites, press releases, social media properties, videos and authority sites will make a difference in your automotive SEO success. Quality automotive SEO is about great content – whether on your website, guest posts on other sites, or across press releases and social media.

Connect with the Digital Profusion automotive SEO team today to discuss your website, why you can’t seem to compete with your rival dealers or even to critique your current automotive SEO strategy.
Automotive SEO from Digital Profusion will have a real ROI for your rooftop. Are you ready?